Cookie Policy

MODUS Sports Management Ltd respects the privacy of all visitors to our website and users of our applications. This Cookie Policy outlines our policy concerning the use of cookies and similar technologies (‘cookies’) on modusdarts.tv and dartshop.tv, other websites we provide and in any applications that you may download to or access on your devices (collectively our ‘website’).

We may update our Cookie Policy from time to time to reflect any changes in technology or legislation which may affect the way in which cookies are used by us and how you, as a user, can manage them. By continuing to use our website you accept our use of cookies and can opt out at any time in the ways outlined below.

What are cookies?

Cookies are small text files that are used to store or retrieve information to perform certain functions and remember visits to a website. There are 2 distinct types of cookies – session cookies and persistent cookies.

  • A session cookie is only accessible while your browser is open, and is deleted as soon as you navigate away from our website.
  • A persistent cookie can remain on your computer for a pre-defined period of time, or until they are forcibly deleted.

Other technologies including pixels, tags, web beacons or local storage also store and retrieve data on a device and are similar to cookies. A further explanation about cookies is available here.

How we use the information gathered by cookies

We use information gathered from cookies to help improve your experience on our website, for security and to personalise content and advertising. For example, they help us to identify and customise the experience for you or to determine the most relevant related products to show you when you’re browsing our website. The list below details how we use cookies on our website:

  • To tailor advertisements or promotions you receive. For example, if you have looked at a specific type of dart, we might use this information to personalise any subsequent advertisements you see. We may also personalise our service based on the type of computer system you use, together with the purchase pattern of other customers who may have looked at similar products to you.  We may also provide you with advertisements which may be customised using information such as the search terms you use on our site. For example, if you searched for a specific product or accessed our site via a specific banner ad or search word, we may present you with content and/or offers linked to that banner ad or search-word.
  • We may use navigational information about where you go on our site to better understand how our site is used and to ensure that the product offerings that are presented to you are relevant.
  • We do not use any data about where you go, or present you with advertisements outside of our site other than on sites which provide for such use in their respective privacy policies.
  • We may collect information on how frequently you visit the site and the type of products and/or services that you view to enable us to measure the popularity of our sites and our product offerings.

Types of cookies used by us

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website, remembering how far you are through the checkout process, making sure that the modusdarts.tv and dartshop.tv websites looks consistent or remembering what’s in your basket when you’re looking to buy that new set of darts or customised flights.

Without these cookies, many of the basic functionalities of our website – the stuff you expect the site to enable you to do like filling in your shopping basket, we simply can’t provide.

 – these cookies make the basic functions of the website work.

Performance Cookies

These cookies collect information about how visitors use our website, for instance which pages visitors go to most often, and the pages that they don’t. This understanding enables MODUS Sports Management Ltd to continually improve the experience we deliver to you (and other visitors like you) so that the site is easy to use and includes content that you find helpful (for instance, performance cookies indicated that users find reviews really helpful and so that gave us confidence that we should provide more reviews on each product page).

These cookies don’t collect information that identifies a visitor – so we can’t identify you individually. All the information these cookies collect is aggregated and therefore anonymous. This information is only used to improve how the modusdarts.tv and dartshop.tv websites works.

 – these cookies collect anonymous information on the pages visited.

Functionality Cookies

These cookies allow the modusdarts.tv and dartshop.tv websites to remember the choices you make as you browse the site (for instance, your login details). They provide more enhanced and personal features.

The information these types of cookie collect is anonymised and the usage only relates to our website – they cannot track your browsing activity on other websites once you’ve departed the modusdarts.tv and dartshop.tv websites.

 – these cookies remember choices you have made to improve your website experience on our website, i.e. www.modusdarts.tv and www.dartshop.tv

Advertising or Targeting Cookies

These cookies are used to deliver adverts more relevant to you, and your interests (assumed by analysing your onsite browsing behaviour). They can also provide caps on the number of times you might see an advert – to hopefully stop them becoming annoying and repetitive.

These cookies remember that you have visited reddragondarts.com, track what products you may have looked at, and this information may be shared with our advertising partners. If you see an advert from MODUS Sports Management Ltd once you have left our site and are browsing other sites on the internet, that magically seems to understand what previously interested you (you browsed a specific players shirt or event, and then see deals for those products) then this is enabled by targeting cookies.

Although behavioural advertising cookies can track your activity around the internet they cannot identify you personally, even if you are signed in to our website.  Without these cookies, online advertisements you encounter will be less relevant to you and your interests.

If you would like more information about OBA, including how to opt-out of these cookies, please visit Your Online Choices or Advertising Opt-Out.

 – these cookies collect information about your browsing habits in order to make advertising more relevant for you.

Third party cookies

We use cookies served by trusted third parties in order to improve our website; personalise your experience; and understand how our website is used. We also use cookies to make our advertising on other websites more relevant.

A list of third party cookies is as follows (Please note we are not responsible for the content hosted on third party sites listed below):

Google

Google collects information through our use of Google Analytics on our website. Google uses this information, including IP addresses and information from cookies, for a number of purposes, such as improving its Google Analytics service. Information is shared with Google on an aggregated and anonymised basis.

To find out more about what information Google collects, how it uses this information and how to control the information sent to Google, please see the partners page of Google’s privacy policy by clicking here.

You can also opt out of Google Analytics by installing the browser plugin tool available by clicking here.

Zopim Live Chat (Zendesk, Inc)

In order to use the live chat feature we require some cookies to be set from Zopim, our chat provider. You can access their privacy policy by clicking here and you can see the list of cookies used by clicking here.

Facebook

Facebook uses cookies to provide, protect and improve the Facebook Products, such as by personalising content, tailoring and measuring ads, and providing a safer experience. You can access their cookie policy by clicking here.

Agile

We use a third party service to send out our newsletter and administer our mailing list, called Agile. They may use cookies when you subscribe to newsletters or contact us. You can access their privacy policy by clicking here.

Payment Processing

The third party payment processors we use both collect, use and process your information, including payment information, in accordance with their privacy policies. They may also collect cookies to help with security and onsite monitoring.

You can access their respective privacy policies via the following links:

  • PayPal – Click here to view privacy policy
  • Worldpay – Click here to view security policy

Accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below. You are welcome to block the use of some or all of the cookies we use on our website however please be aware that doing so will impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting All About Cookies and Your Online Choices.

Changing your browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge
  • Microsoft Internet Explorer

Google Analytics opt-out browser add-on

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on which is available here

Clear existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Cookies used on modusdarts.tv and dartshop.tv

Below is a table of cookies used by the modusdarts.tv and dartshop.tv websites.

COOKIE name

COOKIE Description

CART

The association with your shopping cart.

CATEGORY_INFO

Stores the category info on the page, that allows to display pages more quickly.

COMPARE

The items that you have in the Compare Products list.

CURRENCY

Your preferred currency

CUSTOMER

An encrypted version of your customer id with the store.

CUSTOMER_AUTH

An indicator if you are currently logged into the store.

CUSTOMER_INFO

An encrypted version of the customer group you belong to.

CUSTOMER_SEGMENT_IDS

Stores the Customer Segment ID

EXTERNAL_NO_CACHE

A flag, which indicates whether caching is disabled or not.

FRONTEND

Your session ID on the server.

GUEST-VIEW

Allows guests to edit their orders.

LAST_CATEGORY

The last category you visited.

LAST_PRODUCT

The most recent product you have viewed.

NEWMESSAGE

Indicates whether a new message has been received.

NO_CACHE

Indicates whether it is allowed to use cache.

PERSISTENT_SHOPPING_CART

A link to information about your cart and viewing history if you have asked the site.

POLL

The ID of any polls you have recently voted in.

POLLN

Information on what polls you have voted on.

RECENTLYCOMPARED

The items that you have recently compared.

STF

Information on products you have emailed to friends.

STORE

The store view or language you have selected.

USER_ALLOWED_SAVE_COOKIE

Indicates whether a customer allowed to use cookies.

VIEWED_PRODUCT_IDS

The products that you have recently viewed.

WISHLIST

An encrypted list of products added to your Wishlist.

WISHLIST_CNT

The number of items in your Wishlist.


This policy was updated: May 2018